Sports Stadiums & Merchandising

Whether you have joined the fashion of running, are a loyal follower of a team, or if you have never set foot in a stadium, the influence of the world of sport is unquestionable. Full stadiums, queues, and fans willing to travel to the other end of the world for a sporting event. Everything that makes up the world of sport is emotional, exciting, from start to finish, and part of it is comprised of something called “sports marketing”. This is the subdivision of marketing that promotes or exhibits its products or brand through athletes, clubs or sporting events.  There are two important parts of sports marketing, the first of them is the stadium. Believe it or not, stadium events are very important to make money, and for more reasons, than you might not think! For example, customers are, on the one hand, fans of a particular sport or team, who attend matches and events, pay for tickets and consumer of the playing teams’ merchandises both in the stadium and outside. The other important point of sports stadiums for obtaining income are the companies and media, which take advantage of the notoriety of the club to use it as an…